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> Types of Study
Market Studies
Market potential studies
Customs and attitude studies
Competition studies
Product-to-market goodness-of-fit tests
Segmentation and typology
Ad hoc B2B panels
Product Studies
Product and service concept studies
B2B product testing
Satisfaction studies
Motivation studies
Launching and rank positioning studies
Series and channeling studies
Communication Studies
Image and reputation studies
Communication checkups
Readership B2B studies
Pre-advertising testing
Name testing
Extra-media testing
B2B brand auditing
Distribution Studies
Distribution channel studies
Decision network and advisory studies
Sales network optimization
Prospective and Strategic Studies
Prospective studies
Sector studies
Opportunity studies
"Strength and Weakness" studies
Strategic studies
Public policy evaluation studies
Internal Practice Studies
Internal climate studies
Internal communication audits
Internal media audits (journals and Intranet sites...)
Employee adhesion studies
Internal innovation groups
Sales network studies
